Digital Tool to Measure Corporate Culture


Wilson Perumal & Company is a leading global consulting firm focused on enhancing organizational culture to build high-reliability organizations (HROs). One of their key offers was an assessment workshop that provided a gap analysis on forty cultural behaviors within client organizations to identify areas for improvement. The workshops were labor-intensive and expensive for client organizations, and only covered a small sample of employee input.



Espresso Moon was engaged to create a web-enabled statistical analysis application to dramatically reduce the time and expense associated with gathering and assessing culture data, and to make it possible to survey every employee in the client organization, no matter what the size. We performed market research to identify and evaluate competitive products, and subsequently named the custom software Yardstyck. We then designed the product brand identity, and applied the design scheme to UI/UX design for both the admin website and the app itself.

Yardstyck allows WP&C admins to e-mail invitations employees in any size organization. Employees log in on desktop or mobile devices and complete a set of questions that force-rank their opinions about performance in forty different organizational behaviors, in their current state and an ideal state. The app then produces a gap analysis of the difference between current and desired behaviors, and gives management a dashboard to view the data set from a variety of perspectives.


Business Process Consulting
Competitive Market Analysis
Product Naming
Brand Identity Design
UI/UX Design
Statistical Analysis
Web-Based Software Development
Application Hosting and Maintenance


Yardstyck enables WP&C’s to provide reliable culture assessments at a fraction of their previous cost, helping secure consulting engagements in major corporations, and is being hailed as one of the most effective products of its kind.

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