Sendero Industries:
What’s Right is the Rule


Sendero Industries is a Houston-based civil contractor providing earthwork, drainage and utility work throughout Texas. With an historic focus on relationship-driven sales, they felt the need to expand their digital footprint with a powerful website featuring strong brand messaging and powerful imagery.

Sendero Industries
Sendero Industries


Most people look at a construction site and see something other than beauty. Espresso Moon saw a unique opportunity to tell the company’s story through the use of compelling imagery and video. Based on the owner’s passion for “the smell of dirt, dust and diesel fuel,” we created a visual experience where the movement of the machinery, the colors of the environments and the strength and commitment of the team form a compelling palette that resonates with the kinds of people who buy site preparation services.

We commissioned a custom-composed, hard-driving rock and roll music bed and overlaid it with rich video imagery to illustrate the company’s capabilities and persona in a way that stands out in an industry not known for artistry and style. The website portrays the work of construction site preparation as “ballet, but with big toys,” and promotes the company’s commitment to doing what’s right at all costs.

Sendero Industries
Sendero Industries


Custom Video Production
Original Music Production
Art Direction
Custom Website Design
Content Creation
UI/UX Design
Hosting and Site Maintenance


The site has increased the company’s profile in its industry and helped increase its positioning as a market leader.


DistributionNOW >

eSPEC: Complex product configurator website for industrial e-commerce for a leader in global supply chain solutions.

Solvay Dental

Solvay Dental >

Manufacturing Execution System (MES) for a leading maker of medical and dental grade polymers.

Everest Funeral Concierge

Everest Funeral Concierge >

Web-based end-of-life planning tools to support some of North America's most prestigious life insurance companies.

Nucor Steel

Nucor Steel >

Refining digital processes and creating custom solutions for North America’s leading steel processor.

COBAN (a SafeFleet Brand)

COBAN (a SafeFleet Brand) >

Software and mobile apps to operate and support body-worn cameras for law enforcement agencies.


Flexitallic >

A twenty-year relationship with a 100-year-old global manufacturer of industrial gaskets and seals.

Wilson Perumal & Company

Wilson Perumal & Company >

A web-based assessment Yardstyck™ to identify and measure gaps in organizational culture.

Stream Realty

Stream Realty >

A powerful internal listing platform that supports sharing and closing commercial real estate transactions.


GageList® >

Gage management is broken. We're fixing it with a revolutionary SaaS product that changes everything.



An online Learning Management website that delivers continuing education for large animal veterinarians.


Sendero Industries >

Highly differentiated web presence for a leader in site preparation, earthwork, drainage and utilities.

McCauley Architectural Reviews

McCauley Architectural Reviews >

Ensuring compliance to deed restrictions and architectural guidelines for communities and developments.

Neuhaus Academy

Neuhaus Academy >

A Learning Management website that helps school districts and teachers provide extra support for reading.

Alcoholics Anonymous

Alcoholics Anonymous >

A comprehensive web presence for one of the world’s largest local offices of Alcoholics Anonymous.

The Gourmet Cupboard

The Gourmet Cupboard >

Handmade gourmet food mixes in just the right proportions to help make cooking faster and easier.


Industrial Bearings & Services >

Reducing friction in the Southeast Texas industrial components and power transmission marketplace.

Espresso Moon