Sendero Industries:
What’s Right is the Rule

Story:

Sendero Industries is a Houston-based civil contractor providing earthwork, drainage and utility work throughout Texas. With an historic focus on relationship-driven sales, they felt the need to expand their digital footprint with a powerful website featuring strong brand messaging and powerful imagery.

Solution:

Most people look at a construction site and see something other than beauty. Espresso Moon saw a unique opportunity to tell the company’s story through the use of compelling imagery and video. Based on the owner’s passion for “the smell of dirt, dust and diesel fuel,” we created a visual experience where the movement of the machinery, the colors of the environments and the strength and commitment of the team form a compelling palette that resonates with the kinds of people who buy site preparation services.

We commissioned a custom-composed, hard-driving rock and roll music bed and overlaid it with rich video imagery to illustrate the company’s capabilities and persona in a way that stands out in an industry not known for artistry and style. The website portrays the work of construction site preparation as “ballet, but with big toys,” and promotes the company’s commitment to doing what’s right at all costs.

Services:

Custom Video Production
Original Music Production
Art Direction
Custom Website Design
Content Creation
UI/UX Design
Hosting and Site Maintenance

Results:

The site has increased the company’s profile in its industry and helped increase its positioning as a market leader.

Visit www.SenderoIndustries.com

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