Design strategy transforms the way leaders create value.
Steve Jobs said, “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
At Espresso Moon, we take design strategy seriously. For us, UX/UI design is brand design. Because at its core, your brand is the promise you make to the people who matter. And at this moment in time, your digital tools are more important to how you express and fulfill that promise than almost any other facet of your business. Our design team lives at the nexus between business vision and digital possibility.
UX/UI design strategy starts with asking “Why?”
Asking the right questions
We don’t see our role as simply building tools. What we do affects your long-term strategy, potentially on every level. The digital solutions we create put the whole potential of Third Age Computing in the palm of your hand. The web connects every person in the world to every other person in the world. For forward-looking businesses, that’s basically a blank check. So we make sure we look at the big picture before we start designing. Here are some of the key questions we ask before we begin:
- Why do you need this product?
- How will this tool impact your market position?
- What kind of sales increase do you hope to see as a result of launching this product?
- Does this idea empower you to do something you’ve never done before?
- How will this tool make the world a better place?
Our work bolts into your existing design framework, or it impacts your value promise in such a way as to inspire a reimagining of your whole brand image, in which case we offer the resources to deliver a total corporate brand refresh.
Design drives success.
The amount of digital clutter your customer is exposed to every day is mind-boggling. Our attention is being pulled in every direction by digital messages and products we need and want, as well as those we don’t. To rise above the noise, successful digital brands have to differentiate themselves in meaningful ways. Design strategy gives meaning. Design strategy solves problems and changes people’s lives. And in the end, design strategy makes money.
Espresso Moon develops custom software solutions that optimize performance and create significant life-time value measured in reduced operating costs, better customer experiences and fatter bottom lines.
We put the future in the palm of your hand with custom mobile apps for iOS and Android. Make your business processes portable and extend your reach with field service apps, customer service tools and more.
We have a track record of delivering critical business websites and web services that drive performance. Our expertise in brand expression and digital marketing will help position your brand above your competition.
It’s a constant scramble to make sure your hardware and software resources are delivering maximum value in today’s changing digital landscape. We help organizations identify and rectify problems in their technology toolsets.
Digital assets perform well when they’re designed well. Our strategic approach to UI/UX and product design ensures your brand promise is delivered throughout your digital infrastructure.
We don’t just hand off your product and walk away. Espresso Moon provides secure, reliable and cost-effective managed hosting and product maintenance for the complex websites and applications we develop.