Design strategy is the magic dust that connects the brain to the heart and brings ideas to life.

Design strategy transforms the way leaders create value.

The amount of digital clutter your customer is exposed to every day is mind-boggling. Our attention is pulled in every direction by digital messages and products we need and want, as well as those we don’t. To rise above the noise, successful digital brands have to differentiate themselves in meaningful ways and support business goals.

Steve Jobs said, “Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”

Whatever your products or services, at its core, your brand is the promise you make to the people who matter. Today, your digital tools are more important to how you express and fulfill your brand promise than almost any other facet of your business. At Espresso Moon, we take design strategy seriously. For us, software design is brand design.

Design Strategy Ideas

UX/UI design strategy starts with asking “Why?”

Asking the right questions

Our role is more than simply building digital tools. What we do affects your long-term strategy, potentially on every level. The digital solutions we create put tremendous power in the palm of your hand. The web connects every person in the world to every other person in the world. For forward-looking businesses, that’s basically a blank check. So we make sure we understand the big picture before we start designing. Here are some of the key questions we ask before we begin:

  • Why is what you do important?
  • Why do you get out of bed and chase your goals every day?
  • Why do you need digital tools to achieve your vision?
  • How will this tool impact your market position?
  • What strategic benefit do you hope to see as a result of launching this product?
  • Does this idea empower you to do something you’ve never done before?
  • Will this product set you apart from your competition?
  • How will this tool make the world a better place?

Sometimes our work bolts into your existing design framework. Other times it can inspire a reimagining of your whole brand image, in which case we offer the resources to deliver a total corporate brand refresh. Either way, our design approach ensures the digital solutions we deliver further your goals, and it all starts with asking WHY.

Design drives success.

Design gives meaning. Design differentiates you from the herd. Design solves problems and changes people’s lives. And in the end, design makes money.

Code development workstation with coffee.

Custom Software Development >

Espresso Moon develops custom software solutions that optimize performance and create significant life-time value measured in reduced operating costs, better customer experiences and fatter bottom lines.

Hand holding an iPhone.

Mobile Business Apps >

We put the future in the palm of your hand with custom mobile apps for iOS and Android. Make your business processes portable and extend your reach with field service apps, customer service tools and more.

Computers on a desk.

Mission-Critical Web Services >

We have a track record of delivering critical business websites and web services that drive performance. Our expertise in brand expression and digital marketing will help position your brand above your competition.

Technology work space.

Technology Consulting >

It’s a constant scramble to make sure your hardware and software resources are delivering maximum value in today’s changing digital landscape. We help organizations identify and rectify problems in their technology toolsets.


Strategic Design >

Digital assets perform well when they’re designed well. Our strategic approach to UI/UX and product design ensures your brand promise is delivered throughout your digital infrastructure.

Managed hosting servers.

Hosting and Maintenance >

We don’t just hand off your product and walk away. Espresso Moon provides secure, reliable and cost-effective managed hosting and product maintenance for the complex websites and applications we develop.

    Schedule a free consultation to learn how Espresso Moon can solve your business challenges.

    OR CALL 281-257-4443

    Espresso Moon