Revolutionizing the team sports buying experience.
On the eve of their 60th anniversary, Barcelona Sports, based in Houston, Texas, approached us to help them design a large e-commerce website to facilitate both retail and commercial bulk sales of athletic gear for football, baseball, basketball, volleyball, soccer and other team sports, and to upgrade their corporate image as they entered a new chapter in their long history of performance.
We began by conducting separate workshops with both management and staff to identify and confirm the brand values that set them apart, and by conducting market research on consumer and competitive trends.
The result was an exciting new logo and brand design program featuring powerful photos and a dynamic color scheme that complements the merchandise brands they represent.
The WordPress™ website (www.BarcelonaSports.com) features WooCommerce™ and custom built WordPress plugins that allows standard individual retail purchases as well as quotes and purchase orders for institutional customers.
“We looked at a number of web design companies. Espresso Moon was the only one that not only offered brilliant creative, but also understood our business from an operational and strategic standpoint. The designs they’ve done are spectacular, and the process was smooth and enjoyable.”
Sammy Barcelona, President, Barcelona Sports