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Here at Espresso Moon, we’ve found that most of our clients know that they need a mobile friendly website in order to stay relevant. Your online presence is very important for your success. But a surprising number of companies aren’t fully aware of just how important being mobile friendly is.

Building a mobile-friendly website might seem like it should just focus on showcasing information about your company and the products and services it sells. But, it’s important to pay attention to mobile technology. Here’s why.

  • For starters, more people than ever before are using their phones to connect to the internet. In fact, recent studies found that more people research businesses on their phone than on a desktop computer.
  • Those searches are often localized. For instance, someone in the Houston area will likely be shown a Houston website for a business close to them. That means you could draw in customers into your showroom or business who are nearby.
  • If you aren’t mobile friendly, there’s a good chance you won’t show up on modern searches – especially those done on mobile devices. Google has recently implemented a ‘mobile friendly website’ feature that scans sites and ensures that they are mobile-ready. If they don’t meet certain criteria, they won’t be placed high on search results no matter how good their SEO may be.

Testing your website using Google’s Mobile Friendly Test tool is a great start. This test will analyze any URL entered and report if the page has a mobile friendly design. Google also has an excellent blog article about why mobile friendly websites are important and what you can do to improve websites that have problem.

If you need help getting your site ready for mobile device viewing or feel like you could use a better website for your company, we can help. Contact us to talk about your goals and how we can help you meet them.

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